Global Communications Leadership, On Demand
As a Fractional Chief Communications Officer (FCCO), I bring 25+ years of international expertise to build your brand, navigate complex challenges, and drive strategic impact, precisely when and where you need it.
You Know Your Brand. Do You Know How to Command Its Story?
Bringing 25+ years of international expertise to build your brand, navigate complex challenges, and drive strategic impact, precisely when and where you need it.
You might recognise these challenges:
The "Communications Conundrum"
You know communication is vital, but the ‘how’ remains elusive. Perhaps you believe a few press releases or social media posts are enough, unaware of the deeper strategic architecture required to truly connect with your audience.
A Fragmented Voice
Your brand narrative is inconsistent across departments and channels, leading to confusion both internally and externally, diluting your message and impact.
Tactical Focus, Missing Strategic Vision
Communications efforts feel ad-hoc and disconnected from core business objectives, lacking the senior leadership to define ‘who’ your audience is, ‘how’ they consume media, and ‘where’ to engage them for maximum effect.
Reputation Exposed
Without seasoned oversight, your organisation is vulnerable to reputational risks and ill-equipped to navigate or mitigate crises effectively.
Untapped Potential
Valuable industry trends, thought leadership opportunities, or critical media moments are overlooked due to the absence of dedicated, senior strategic insight.
This is where the Fractional Chief Communications Officer comes in.
You don’t just need comms support; you need a strategic communications architect who brings executive-level leadership to ensure clear direction and flawless execution, without the overhead of a full-time hire.
Introducing Your Fractional Chief Communications Officer (FCCO)
Imagine having a seasoned communications leader seamlessly integrated into your executive team, providing the strategic foresight and hands-on execution typically reserved for a full-time C-suite role – but on a flexible, “on demand” basis.
As your Fractional Chief Communications Officer, I provide:
Strategic Blueprint & Brand Story
I define a clear communications strategy tailored to your business objectives, developing robust message houses and key messaging frameworks that unify your voice and resonate with your target audiences – identifying ‘who’ they are, ‘how’ they consume media, and ‘where’ to reach them.
Expert Oversight & Quality Control
From planning and execution to rigorous quality assurance, I oversee your entire communications function. This ensures every initiative adheres to brand guidelines and key messages, preventing fragmented narratives and maximising impact.
Agency & Partner Vetting
Leveraging extensive industry knowledge, I’ll support you in identifying, hiring, and managing the right PR, marketing, or creative agencies. I know what constitutes a compelling pitch and can expertly dissect a superficial communications plan.
Proactive Reputation & Crisis Management
We’ll build robust frameworks for proactive reputation management and, should the need arise, define a comprehensive crisis strategy, ensuring your organisation is prepared to navigate challenges with confidence and integrity.
High-Impact, Fractional Partnership
This isn’t merely tactical support. It’s executive-level communications leadership – a strategic partner acting as the conductor of your entire comms orchestra, ensuring efficiency, consistency, and measurable results, all precisely when and where you need it. Think of it as a Chief Communications Officer, distilled for agility and impact.
Bespoke Media & Spokesperson Coaching
I prepare your leadership team to navigate the media landscape with precision and poise. Through tailored coaching and simulated interview scenarios, I transform your executives into authoritative voices, ensuring they master the art of the interview, maintain control under pressure, and deliver your core narrative with maximum impact and credibility.
Strategic Internal Alignment & Change Management
I ensure your most vital audience – your employees – is aligned with your vision. By architecting clear internal communication frameworks and managing the narrative during periods of transition or growth, I cultivate a unified culture. This prevents internal silos, drives engagement, and ensures your workforce acts as a cohesive, powerful extension of your brand story.
Executive Positioning & Thought Leadership
I elevate your leadership from executives to industry authorities. By identifying unique “white spaces” in your sector, I craft high-level narratives and platform strategies that establish intellectual leadership. This goes beyond simple visibility; it’s about building long-term trust and influence with investors, partners, and the broader market through strategic, high-value insights.
Multi-Stakeholder Engagement
Beyond the media, I manage the delicate interplay of communication between investors, board members, and strategic partners. I ensure your value proposition is translated effectively across all professional touchpoints, securing institutional buy-in and fostering deep, lasting trust through consistent, transparent, and high-level engagement.
Let’s Orchestrate Your Story
Great communication is not about the volume of noise; it is about the clarity of the signal. If your organisation is ready to move beyond tactical output toward strategic impact, let’s explore how a Fractional CCO can transform your communications function.
How It Works
Strategic Communications, Seamlessly Integrated
Deep Dive & Strategic Alignment
Our partnership begins with a comprehensive Discovery Call. This is a focused conversation where I gain a deep understanding of your organisation’s unique communications history, your current understanding of the function, and what strategies you’ve historically employed. We’ll explore what worked, what didn’t, and crucially, align your communications ambitions with your overarching business objectives. This initial insight forms the bedrock for a truly impactful partnership.
Bespoke Proposal & Strategic Outline
Following our deep dive, I will present a tailored proposal that goes beyond a standard quote. This document will re-articulate your core business objectives, translating them into a precise communications brief along with clear communications objectives. It will then outline my strategic approach and proposed ‘strategy on a page,’ demonstrating how my fractional leadership will address your challenges and drive your brand forward. This ensures mutual understanding and a shared vision before we proceed.
Agile Partnership & Strategic Execution
Upon agreement, our collaboration truly begins. As your Fractional CCO, I seamlessly integrate into your leadership, adapting my engagement to your evolving needs and scale. This is where strategic plans translate into tangible action and continuous oversight. My role is to provide executive-level guidance across your communications function, from refining key messages and overseeing content development to managing agency relationships and building robust crisis preparedness. My agile approach ensures your communications are always strategic, forward-thinking, and impactful, without the constraints of a rigid, full-time structure.
Continuous Impact & Strategic Evolution
Our partnership is dynamic and results-driven. We set clear, measurable communications goals and review progress regularly, iterating where necessary and remaining agile to emerging opportunities. As an integral part of your C-suite, I am continually informed by, and contribute to, key business decisions – always with public perception and market sentiment at the forefront. This proactive approach ensures a robust brand presence, keeps you tapped into the cultural zeitgeist, maintains agility to market conditions, and consistently leverages communications to powerfully support your overarching business objectives.
Testimonials
Trusted by a diverse range of leaders and brands, these testimonials are a reflection of the strategic impact, creative vision, and hands-on leadership I bring to every partnership.
When we were opening the Kimpton Maa-Lai Bangkok and navigating what that looked like during the pandemic, Tavy who lead the Thai team at Redhill was able to help us position our outlets and overall brand launch of the hotel during tough times. She then lead the team to success for the transition of Sindhorn Midtown Hotel Bangkok into the Vignette Collection by IHG - another milestone. Tavy is a great comms operator who was instrumental leading satellite teams in the formative years of both these hotel projects.
Shane Jameson
Cluster Director of Sales & Marketing, Kimpton Maa-Lai Bangkok
Working with Tavy was a true asset for the Alliance Française de Singapour. She led our media relations across multiple cultural projects - from fashion and gastronomy to architecture, literature, and travel - always with strategic clarity and creativity. Her fluency in French and her ability to bridge cultural nuances made collaboration effortless. Tavy delivered strong media results, nurtured key stakeholder relationships, and consistently elevated the visibility of our programmes. I highly recommend her as a culturally intelligent and results-driven communications professional.
Fabian Forni
Former Executive Director, Alliance Francaise de Singapour
I had the privilege of working with Tavy propelling Cochlear’s growth in Southeast Asia markets. Her ability to combine strategic insight with flawless execution made a significant impact on our brand presence. Tavy’s deep understanding of our mission and her talent for crafting compelling PR narratives helped us achieve outstanding media coverage and stakeholder engagement. Under her leadership, we secured tier-1 media coverage in The Straits Times and Lianhe Zaobao, raising awareness of cochlear implants through real, compelling human stories that resonated deeply with audiences. She is a consummate professional and a trusted partner for any organization seeking to elevate its communications strategy.
Amy Zheng
General Manager, Asian Growth Markets at Cochlear
WWF-Singapore worked with an agency led by Tavy on strategic PR initiatives including the Earth Hour campaign. It was evident that Tavy and her team genuinely cared about our cause. They brought a clear understanding of our communications objectives, and delivered with professionalism and creativity.
Vivek Kumar
CEO, WWF-Singapore
Tavy has a rare combination of creative flair, strategic depth, and genuine emotional intelligence. She is able to quickly build rapport and strong relationships with clients, colleagues, and other stakeholders across all levels, creating a great working environment that allows everyone to thrive. Her adaptability, industry knowledge, and leadership made her someone I not only looked up to, but learned from every day. Any client or collaborator would be lucky to work with her.
Olivia Burton
Former colleague and Managing Director of OBPR
Tavy takes a super leadership approach to designing partnership with a client, honing in on the opportunities and challenges at a strategic level whilst ensuring that her team are empowered to execute. It works!
Emma Fung
COO Branded
Tavy is a visionary leader whose unparalleled creativity consistently delivers impactful PR campaigns. Her empowering leadership fosters innovation and drives exceptional results, making her work truly stand out.
Anne-Lise Berthon
Brand PR lead IMEA for IHG Hotels & Resorts
Tavy is a brilliant PR strategist, communicator, and leader who combines sharp commercial thinking with creative storytelling that truly moves the needle. She brings clarity, vision, and impact to everything she touches.
Loriann Luckings-Marwood MCIPR
Senior Communications Consultant
Elevating Brands with Strategic Communications Leadership
I partner with ambitious organisations and visionary leaders who recognise that effective communication is not merely a function, but a fundamental driver of success. My ideal clients often find themselves in scenarios such as:
You’re a rapidly scaling business that has outgrown its current communications capabilities, needing senior expertise to professionalise and amplify your message.
Your organisation is poised for international expansion, requiring nuanced global communications guidance to navigate diverse markets and cultures successfully.
You’re a visionary leader or C-suite executive who understands that strategic communications are not just about marketing, but are fundamental to business growth and long-term reputation.
More Than a Consultant: Your Global Comms Architect
In a crowded landscape, what truly sets my approach apart is the unique blend of expansive experience, strategic foresight, and hands-on executive leadership I bring to every partnership. When you choose me as your Fractional Chief Communications Officer, you gain:
Deep Global Acumen
With over 25 years navigating diverse markets and complex cultural landscapes across the world, I bring an unparalleled understanding of international communications. This seasoned perspective is your strategic advantage, helping you avoid costly missteps and unlock global opportunities.
Strategic Architect, Not Just a Tactician
I don’t just execute; I design your entire communications framework from a C-suite perspective. My focus is on connecting every communications effort directly to your overarching business objectives, ensuring a holistic, integrated strategy that delivers measurable results and removes the burden of tactical minutiae from your desk.
Hands-on Executive Oversight & Assured Quality
I provide senior-level guidance and active quality control across all communications functions. This means you benefit from consistent messaging, rigorous adherence to brand guidelines, and flawlessly executed campaigns. I ensure that every output meets the highest standards, giving you peace of mind and freeing you to focus on other critical business priorities.
Agility & Unbiased Counsel
My fractional model offers the ultimate flexibility, adapting precisely to your needs without the fixed overheads. You gain the wisdom and strategic counsel of an in-house leader, delivered with complete objectivity, free from agency biases. This agile partnership is designed to maximise your impact and provide clear, unbiased direction for your brand’s future.
Ready to Elevate Your Global Communications?
Take the first step towards transforming your brand’s impact with executive-level strategic leadership.